“About Us”
I realized that I often go to a web site, and start to browse around. And if I like the look of it, the feel of it, the energy behind what they are saying… I start feeling like “Hey! These are real people, and it sounds like they like what they’re doing.” The next thing I do is scan to see if I can detect anyting about the people behind the business… “yeah, that’s nice that they’re excellent, etc.,” but who are they?
And that is often when I click on the About Us link. Sometimes it gives me personal information about who the people are, that starts to let me feel connected to the real people behind the site. That is a very good thing. Other times, it doesn’t—say who the people are, what they’re like, or even where they are located!
My point is, if people like you and like what you’re doing, the more they’re going to want to know who you are, and have some kind of information about who you are as a person… what makes you tick. Please give it to them.
