Go for it with the names
Today, Seth Godin talks about being brave with names – if you have something that is really new and unique… If you have something where you really want people to see the uniqueness in it and develop it, don’t be shy about giving a new name to the new thing.
Zaida and I came up with the name Enlivend Design, because it’s so obvious that what she does is more than just “feng shui”. And of course, if you want people to notice you, don’t demonstrate to everyone how you’re like everyone else. It’s nice to have Seth backing me up—that if you have a really new idea, and you’re prepared to back it up, then go for it, and give it a new name.
