Nothing to hide gives you everything
These are some of the ideas that are emerging for me about radical honesty and marketing.
Total transparency. There is nothing to hide. At the higher modes of consciousness, you start to notice that lying is impossible. As society evolves, we each become a little more genuine and honest. And the more we are not trying to pretend ourselves, the more we are going to notice pretense in others.
I have a feeling that’s part of why there’s such a strong backlash people often feel when the hear the word “marketing”—we were all made to many promises about the benefits of the right soap powder to our success in life when we were children watching television. And now, we’re starting to wake up to our own, and others’, dishonesty.
When we first realize that we can’t hide anything, we might be very nervous, because we’ve been hiding things for so long. And what we keep as secret, we’re identified with. But when we start to get a little more honest, and widen out beyond it, we can see it all with a little more lightheartedness, and move on.
What is the quality that makes you really love a business? My guess is, that it has a lot to do with the degree of sincerity, realness, openness. Of course, that has to be combined with a wholehearted emphasis on being in service, and genuinely tuning into you, your needs, and how to serve them. And I guess the third quality is the feeling that they are tuning into their own passion and spark, their own zest for life.
