Services
I offer a full range of services to help you market your small business online, from design to coding to search engine marketing. Each project is different, but here are the services I offer.
Web Design
“Chris is a conscientious, caring and compassionate person who keeps his agreements and is always there to help.”
— Joan Kirk, Health, Wellness and Stress Management Professional
I provide a full web design service, producing standards-compliant Cascading Style Sheet (CSS)-based sites from PhotoShop comps. My sites are optimized for ease of use, code-cleanliness, and search engine optimization.
Services include:
- Site conceptualization
- Site design
- Conversion of designs to standards-compliant CSS
Search Engine Optimization (SEO)
Without some kind of promotion, your site is like a beautiful shop in the middle of the woods, with no roads going to it! It would be nice, if only someone knew about it...
SEO, or search engine optimization, is a key means of getting your site found by the right visitors on the web.
The SEO process
Discovery. The SEO process starts with a thorough discovery, or research, process, to determine the competitive "landscape" of your field.
- Initial keyword research. What kinds of things are people searching on in your domain? (Keyword research includes finding the obvious, along with hidden, or untapped areas of possibility.) Discover what the most desirable keywords are (most hits), how much competition there is for those.
- Competitive research. Discover what strategies your main competitors are using. Are they using SEO strategies, and if so, which ones? If they are, do work to discover the strategies they are using, to compete against them.
- Construct an SEO strategy (see below)...
Based on the findings, we will be able to recommend an SEO package to compete with your competitors. Depending on findings, SEO strategies may emphasize:
- Submission of content to article publication sites
- Submission to blog and podcast directories
- Submission to vertical search engines
- Submission to selected directories
- News release placement
- Strategies to accelerate ranking of pages
- Advanced content optimization (finding supporting words to enhance the main keyword phrase)
All SEO strategies will involve:
- Keyword research. A regular keyword report will be provided
- Site monitoring, for overall performance as well as targeted monitoring of all keyword phrases, including conversion of keywords to sales. Regular site and keyword performance reports will be provided.
- Keyword optimization of articles (keyword density, placement in tags, page analysis)
- Optimization of site for SEO (proper URL format, Google optimization, HTML optimization, etc.)
Basic Marketing
I provide basic information on marketing that can help you define your market, your online strategy, and learn how to write with your audience in mind.
Services include:
- Basic marketing strategy
- Information on writing to inspire your reader
- Resources for further marketing inspiration
Online Technology Setup
I can provide you with a very broad range of web-based technology. I specialize in finding the right technology for the job, and setting up web sites that allow my client to make the best use of the site over time.
Services include:
- eCommerce (shopping cart) setup and customization
- Blog setup and customization
- Content management (self-publishing) system setup and customization
- Podcast setup
- Web hosting
- Custom programming
Now that you know something about the services I offer, click here to receive a free onsultation about your web project.
