The Way I Work
“Chris is a creative thinker, with good design skills, good technical skills, and the ability to pick up new technologies easily. He thrives in new situations, likes to be challenged, and can produce high-quality work quickly.”
—John Bigby, Northstar,
San Francisco, CA
What’s it like to work with me? On this page, I’ll tell you about the kinds of results clients have reported, and I’ll also give you a sense of my guiding beliefs, approach to creating web sites, and how I’m different from of other web designers.
I help my clients create a web site that is a genuine marketing tool. The aim of each page is to give your clients enough information to make the decision to use your services. In doing so, the site provides an excellent structure for undertaking your marketing activities. The process of writing the site (which I will assist you to do) also helps you refine what it is you really want to offer—and to whom. I can also help you put together a marketing strategy—of which the web site is a central part—that is doable, manageable, and will help you create the clients you are looking for.
I help my clients create a site that will get found in the search engines. I am certified by the Search Engine Academy for Advanced Search Engine Marketing Skills. This means I’m trained in the art of helping you create pages that will get found by the search engines on your critical keyword phrases.
When you work with me, together we craft a solution that is custom-tailored for you. I work in a rather intuitive way, that cuts right to the core of things, and helps to discover what needs to be done.
Guiding values
There are three basic values that guide my business, and that guide the way I work with my clients:
- We are here to connect with others and to be of service.
- We are here to express our own unique joy and purpose in the world.
- When we are fully in service, and expressing that joy, it’s easy to become financially successful.
I have found that the more I am willing to follow these, the less struggle I have, and the more effortless it is to create what I want. Pretty simple, really! And therefore, this is the philosophy I bring to working with my clients. Some of the results I have noticed for myself have been:
- Following what’s really our passion, we cut through so much resistance, and get right to the essence of what we want to say, what we want to do, and who we want to serve.
- With our attention on serving others, it becomes clear what the value is we’re here to offer, and that we’ll be paid well for it.
- When we’re in touch with our passion, we’ll find the energy and enthusiasm to create what wants to be created.
My approach is...
Collaborative. We meet together several times, connect, and come to sense what wants to be created. This makes for the feeling of “rightness” that saves a lot of time over traditional “plan and control” methods. In between meetings, we go off and do our parts—the writing, the design, the coding, etc.
Individual. My focus is always to help my clients spread powerful, positive messages. But the way we do that will emerge from working with the particular client, and it will be an individual one.
High-leverage. Let’s focus on the 20% of actions that are going to bring us the 80% of results, and ignore the rest! This means keeping things simple, and getting them out fast. It means it’s easy to make changes, and motivation and excitement for the project stay high.
Intuitive. Sometimes, the best way to work is with colored pens and blank paper. Other times it’s riffing on an idea until a solution emerges. When we’re focused on the goal, and tuned in to what we’re passionate about, it’s easy to allow the right solution to present itself. It is waiting in the wings. If we are gentle enough, it will show itself.
What makes me different?
There are lots of web designers out there. What makes me unique?
I am passionate about making the world a better place, and I believe fervently in your ability to contribute to that by fulfilling your dreams. I believe that this approach aligns with my clients and their dreams.
I work collaboratively and intuitively. I believe in a dynamic, intuitive process that allows things to flow smoother, work out faster, and create solutions more easily than the traditional “mental” approach.
All my work is aimed at helping you to spread your positive message and reach as many people as possible; more importantly, to reach the right people—the ones you are meant to reach. To this aim, every web site is built from the ground up as a marketing tool to specifically utilize these aims. There are many web sites that are beautiful, or interesting, but do not increase sales; my specific aim is to help you get all the clients, all the business you want.
I have a computer programming background going back over 20 years, which allows me to implement any technical solution you might need “in-house”, saving you time and money. Be it an e-commerce shopping cart system, a self-publishing system that allows my client to update pages on their own, or a custom solution, I have a lot of experience, and can do it well and for the least cost.
Now that you have a better idea of the results you can expect from working with me and my approach and philosophy, go to the Services & Programs page to learn about the specific services I offer.
Or, to set up a free consultation with me, click here.

